Beyond Critical is now available for purchase!
  • Beyond Critical
    Beyond Critical
    by Keith Fuller

    My book on Leadership in Game Development is now available!

Leader of Developers

Announcing Fullcrum!

I’ve worked on Call of Duty projects and I’ve shipped multimillion-unit games, but this announcement is about something that is more exciting than anything I’ve ever done in my career. I’m not even kidding.

Here’s how you increase productivity, improve morale, and cut down on employee turnover: Focus on employee engagement. Treat team members like people, maximize their strengths, make sure they have everything they need to do their best work every day. I’ve seen it work wonders as a studio developer, there are documented cases of success across the industry, and it’s backed up by decades of research in hundreds of other companies.

So how can you see these benefits at your studio?

I’ve teamed up with Mike Acton of Insomniac Games to deliver a service designed to provide your studio with all of these things:

  • Improved Productivity
  • Improved Morale
  • Improved Employee Retention
  • Improved Leadership
  • Ability to Compare Your Studio’s Employee Engagement to Industry Benchmarks

The service is called Fullcrum and it’s created by game developers, for game developers. We gathered input from more than a dozen leaders across the industry as well as a 20-year expert in employee engagement surveys. From CEOs to HR directors to group managers, nobody has ever seen anything like this service, and we want your studio to be one of the first to use it.

I’m offering your studio an opportunity to be involved in our pilot program. At an enormous discount, you’ll receive onsite consulting, use of our engagement survey, and have access to powerful yet easy-to-use data analysis in viewing your company’s results. Upon completion of the survey, each of your employees will get immediate value in the form of suggestions for improving their own engagement – suggestions that come from other game developers. You’ll even be able to compare your company’s engagement results with industry benchmarks, something no one has ever been able to do before.

Simply put, here's the process:

1. The anonymous  responses of your developers point out where the real issues are at your studio.

2. The experienced consultant facilitates discussions you can't have without an objective viewpoint.

3. Your employees themselves help craft lasting solutions. That's how you see meaningful improvement!


Wait wait wait, I hear you say. My company has used something similar in the past. What's so special about Fullcrum? Consult this handy chart, my friend!

I know what you're thinking.


"If only I could see some walkthrough videos demonstrating how Fullcrum actually works."

-You, right now


Here you go, sir or madam! There's more info on the service as well as two walkthroughs at the bottom of the page.

This pilot program only has a few slots left and it’s first come, first served. If you’re interested in seeing your studio benefit from all of the above improvements, contact me today about how you can use Fullcrum to lift your developers!